What is a rank tracker and why do you need one?Īs I said, a rank tracker is a tool that helps you analyze the effectiveness of your SEO efforts by tracking keyword rankings on Google’s search engine results page (SERP).īecause our own search engine result pages (SERPs) are personalized with machine learning, just searching for your keywords on your computer won’t give you an accurate picture of your true ranking.Įven opening incognito browsers doesn’t solve this problem, as it is still linked to your IP address, which has attached a detailed history of your search preferences, locations, and more. How Do I Pick which Rank Tracker Tool is Right for Me?. Rank Tracking Isn’t Just About Your SERP.
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